For Healthy Relationships: AVON and DR.JOYS Launch the Let's Get LoveStrong Campaign
"Love should never begin with control." This idea became the foundation of the Let's Get LoveStrong campaign launched by AVON Central Asia and DR.JOYS to raise awareness about abuse and toxic relationships. The article published on 98mag.kz covers this social initiative, launched ahead of Valentine's Day as part of the Avon Mission Against Violence Against Women.
Source: www.98mag.kz
The article highlights the importance of every woman's right to be herself and express her individuality freely, without pressure, judgment, or control. Experts explain why jealousy, restrictions, and controlling a partner's appearance should never be mistaken for love or care. Clinical psychologist Alina Chernysheva shares her professional perspective on how emotional pressure can gradually develop into an abusive relationship.
Miras Imanmadirov, co-founder of DR.JOYS and an expert in sex education, speaks about the importance of respecting personal and sexual boundaries and the brand's philosophy that "love means responsibility."
The campaign also became part of the #LoveStrong social movement, which brought together dozens of Kazakhstani creators. Participants promoted the idea of healthy relationships and supported women's right to freedom of self-expression. The article demonstrates how brand-led social initiatives can address important social issues and help shape a healthier culture of relationships.