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The first major feature about DR.JOYS was published on March 4, 2025, in STEPPE magazine. The article was written by Alima Pardasheva and became the brand's first in-depth media publication, telling the story behind its creation and the vision of its founders.

The article centers on the real journey of two entrepreneurs from Almaty who combined their expertise in retail, marketing, and the adult industry to create their own product. The founders explain how they personally tested more than 100 product samples and spent six months searching for a manufacturing partner that met their standards for quality, thinness, and safety.

DR.JOYS is a brand of 0.02 mm ultra-thin latex condoms, developed with a strong focus on comfort, reliability, and hypoallergenic materials. The article also highlights the brand's philosophy of promoting a conscious and responsible approach to sexual health and protection.

Beyond introducing the product, the publication shares the founders' expert perspective on the challenges of the barrier contraception market. It also outlines the brand's plans to promote sexual education through creative, accessible, and engaging formats.

Source: the-steppe.com

The publication in STEPPE became an important milestone in building trust and marked the first public introduction of DR.JOYS to a wider audience. The full version of the article is available via the link.